A passionate creative

As a certified specialist in brand strategy with international business relations, and diversity work background, I’ve built and managed corporate brand identities for over fifteen years.

A three-time immigrant I was born in Uganda, but quickly thereafter moved to Stockholm where I lived for 37 years—and my affinity for minimalism began. I was the head of PR at MNO International for six years—working with brands like Under Armour, Victoria Beckham, and Ted Baker, and covering events with guest lists including P Diddy and The Black Eyed Peas.

In 2013, I moved to San Diego with my six-week-old daughter and teenage son. We didn’t know a soul in the States—so as you can imagine, that time was incredibly difficult. But alongside my loneliness grew a deep sense of knowing and clarity that in order for me to be truly satisfied, I needed to keep being creative. I founded Creative Swedes in 2016 and subsequently landed the role of CEO for ImseVimse, where I increased their revenue by 400% during my time there.

Because I’ve experienced multiple evolutions throughout my own career, I have a distinct and creative imagination for redefinition. And because I’ve learned the sound of my own voice, I’ll help you listen for what’s emerging in you and bring your vision to reality.